On the heels of Big Sean’s fifth album release, the King of Detroit has another announcement worth cheersing to. Budweiser is teaming up with rapper, Big Sean, to release a limited edition Tall Boy 25 oz can.
What you need to know about the launch:
- On September 28, Budweiser will be releasing limited-edition Big Sean Tall Boy 25 oz. cans throughout Michigan
- The cans pay homage to both his hometown and the place that has inspired two of his albums, Detroit and the newly-released Detroit 2.
- The cans feature notable elements of Big Sean’s music career:
- The name of his new album ‘Detroit 2’
- His iconic Detroit hat
- The creed (replacing the traditional Budweiser creed at the top) “You’re the chosen one, show the world they made the right choice”
- Rose imagery reflects his artistic style and acts as a recurrent symbol throughout his career
- The can font is the same as his Detroit 2 album font
